ABSTRACT
The article is devoted to the analysis of the capabilities of a modern university in the field of creating a system of social control and prompt response in a pandemic. The social responsibility of a progressive university for employees and students does not allow crisis situations to be left without proper and timely regulation, despite the stochastic nature of external risks. External challenges should reveal the adaptive potential of a successful educational corporation, create new tools for managing efficiency and internal environment. In this regard, an important element of management is the establishment of continuous feedback, control of important indicators of public assessment for making timely management decisions and optimizing the situation. The article proposes a system of such social control through the organization of monitoring, qualitative research, monographic and express measurements, offers as an example a number of important indicators of perception and assessment of the pandemic situation on the part of the student and teaching community, identifies management accents that are subject to analysis and dynamic control, as well as some solutions, adopted by a modern university to stabilize the situation.